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Creating value in this tumultuous time isn’t about the supply chain — but about optimizing the customer experience, which is increasingly digital.
By Siena Rose Published on Intellyx
Date: July 30, 2020
Time: 24-hour Web Summit
July 24-hour Web Summit
30th July 2020
10:00 – 11:00 am
Whynde Kuehn interviews Charles Araujo, Industry Analyst, Author, and founder of The Institute for Digital Transformation
The New Digital Experience Supply Chain – and How It Will Transform Everything
The supply chain defined the Industrial Era. To create value it was all about optimizing how you marketed, produced, delivered, administered, and supported a mass product as you served a mass market. But in the digital era, this equation has been turned upside down. Creating value in this tumultuous time isn’t about the supply chain — but about optimizing the customer experience, which is increasingly digital. To do so, organizations will need a new type of supply chain — one that helps them curate and optimize the delivery of a customer experience that will deliver differentiating value in a fast-moving and hyper-competitive market.