Discover more from The DX Report
Changing Patterns: Why Real Digital Transformation is So Dang Hard
Hopefully, you've noticed, but I've been a little quiet lately. But I have a really good excuse: my daughter!
On March 8th at 2:46am, our daughter, Ella Margaux Araujo, came into this world. As all children do, she came in with a fit and a start and proceeded to turn our world upside down.
Ella is my fourth child, so I'm no novice when it comes to how much a newborn disrupts your routine. Still, the degree to which she has changed our well-established patterns of New York City life has been shocking!
Everything from how we sleep, to when and how we eat, to what we do during our day has changed.
And that is the essence of any true transformation — meaningful, impactful change.
Getting Back to My Culturally-driven Roots
In the midst of our Ella-powered adjustment, I've been talking with the digital agency of a large government. They reached out asking if I would conduct a four-day mastermind session for executives across their various agencies to help them accelerate their digital transformation efforts.
As I've been developing the curriculum, it has brought me back to something that I hadn't thought of for quite some time: an execution methodology I developed over a decade ago called DeepRoots.
While it's a comprehensive and extensive methodology, it is rooted (reference intentional!) in two fundamental beliefs:
That digital transformation isn't about technology transformation as much as it is about organizational transformation
That there is no such thing as organizational transformation — only individual transformation multiplied across an organization
The point is that in order to successfully execute a digital transformation effort, you need to focus on the individual behavioral changes that you'll require across the organization to put it on a fundamentally path.
While this may seem obvious with the benefit of perspective, it is something that far too many enterprise leaders miss entirely when they set out to lead a digital transformation effort.
Changing Patterns to Drive Transformation
All of which brings me back to Ella. When she showed up, there was no debate on whether or not we would transform our lives. She demanded fundamental changes in our daily patterns.
This sort of forced environmental change is missing from most transformational efforts. They produce some documents, maybe deploy some new technology, but for most people in the organization business goes on as usual.
There is no screaming baby demanding to be fed or changed to force them to change their behavior.
But there needs to be.
As Chip and Dan Heath wrote in their seminal book, Switch, true transformation demands that you address three elements:
Our Rational Being
Our Emotional Being
Without addressing all three, no true transformation will ever happen.
The combination of little Ella and this forthcoming workshop reminded me of this critical fact. I hope it helps you if you're struggling with your own organizational or personal transformation efforts.
A Round Up of Important News and Thought Leadership While I've Been Away
While I've been ensconced in my baby-bliss and unable to do much "real work," I have been keeping up on all that's going on in the world of enterprise tech and the digital experience. Here are some great pieces that are worth checking out:
We’re getting a better idea of AI’s true carbon footprint in MIT Technology Review
Data Deluge: Businesses Struggle with TMI in The Wall Street Journal
Design thinking was supposed to fix the world. Where did it go wrong? in MIT Technology Review
The Metaverse Is Quickly Turning Into the Meh-taverse in The Wall Street Journal