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The New Normal
The new normal will be a lot of things, but it will not be status quo.
By Jamey Heinze Published on iGrafx
I recently read a report by Forrester called “The New, Unstable Normal: How COVID-19 Will Change Business And Technology Forever.” In my opinion, it’s comprehensive and smart and really struck a chord with me based on how my colleagues and I at iGrafx have been thinking about the “new normal.”
Early on, when talking with another analyst, Charles Araujo with Intellyx, we realized that the new normal that enterprises would have to deal with would, in fact, be a state of continuous disruption. Whereas in the past, businesses created business continuity plans (BCPs) with the belief that they’d “flip a switch” in the event of a disaster (i.e. hurricane, act of terrorism, flood, etc.), and then pivot back immediately when the event was over. Sadly, there will no longer be an “over.” We are only part of the way into this marathon race that is Covid-19, while at the same time facing global racial unrest, global economic recession, a pivot to alternative energy from fossil fuels and the ongoing push towards truly disruptive technologies like blockchain and AI. The new normal will be a lot of things, but it will not be status quo.