What Does Digital Transformation Look Like in Practice?

It's easy to discuss digital transformation abstractly, but in practice? It includes business transformation that enables experiential transformation and is underpinned by supporting tech.

Digital Transformation is easy to think about in the abstract, but what about in practice?

Often, it begins with transforming your own business model so that you can help your customers transform the customer and employee experiences they deliver.

And all of it is underpinned by the tools that enable it directly and indirectly.

I recently attended Zoho’s analyst summit and had the opportunity to speak with Sean Rivers, Director of Technology with Relay, Inc. about this transformational process.

We cover how they started with their own business transformation as they had to pivot as they found the right product-market fit for a new technology. Then, we talk about how they help their customers execute a #businesstransformation, changing the way they communicate.

Finally, we talk about how Zoho became the enabler of both of these transformational forces, driven by its simplicity, flexibility, and adaptability.

Watch the full video interview here: