What Role Does a Unified Marketing Platform Play in Delivering a Unified Digital Experience?
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What Role Does a Unified Marketing Platform Play in Delivering a Unified Digital Experience?
In this first episode of The Digital Experience in the Real World, Charles Araujo, publisher and principal analyst of The Digital Experience Report, talks with Sundeep MV, Chief Marketing Officer of Techademy.
They discuss how marketing is changing, the need for a unified and collaborative approach, and the company's use of Zoho's unified marketing platform (Marketing Plus) has helped them integrate the user experience (CX), customer experience (CX), and learning experience (LX) into a unified and learner-centric digital experience.
https://www.youtube.com/watch?v=4Y8SvBzvKlg