Welcome to The DX Report

An inquisitive look at the enterprise tech sector with a focus on strategy, innovation, and digital transformation.

I'm Charles Araujo. I'm an Enterprise Tech Strategy and Innovation Leader, recognized authority on Digital Transformation, former enterprise IT leader, former industry analyst, author of three books and hundreds of articles, keynote speaker, new dad (again!), and believer in the power of technology to reshape the enterprise.

(If you’re interested, you can get my whole story here.)

The DX Report is all about the enterprise tech sector and the trends and shifts essential to driving innovation, competitive differentiation, and strategic relevance during this period of unprecedented change. Whether your the leader of an enterprise tech company or an enterprise IT leader, I believe I have valuable insights to help you plot your course to the future.

What to Expect

The 'DX' stands for Digital Transformation, the Digital Experience, and the Digital Enterprise — what I believe are the foundational drivers for the enterprise and the enterprise tech sector that serves it.

The DX Report is my attempt to make sense of the incredible changes taking place in the enterprise tech space. Sometimes I'll be focused on how tech companies need to address market shifts. At other times, I'll be focused on how enterprise IT leaders need to be thinking about what's changing.

But regardless of which side of the spectrum you inhabit, my goal will be to take you along on my own journey of exploration and understanding in the hope that along the way you will uncover insights that will help you on yours.